LEGACY 450 DIRECT MAIL
Quarterly, the marketing team produces an interactive direct mail piece centered around the promotion of a specific aircraft. In this case, Flexjet was targeting the newly recieved Legacy 450. In order to promote this aircraft and drive new business, I developed this concept of a sensory experience. It is through this mailer that a prospective owner could get a glimpse into what this particular aircraft has to offer. From the way the interiors look to the type of cocktail that would be served, the five senses are present in this box.